Lady Gaga will “support” her upcoming album ARTPOP with an app

Lady Gaga, is about to present her full-length studio album ARTPOP, which will also be accompanied by a groundbreaking app, combining technology and various areas of art.
The announcement, made on the artist’s Facebook page, reads that “The app itself is a musical and visual engineering system that combines music, art, fashion and technology with a new interactive worldwide community—‘the auras.’” The app, developed by TechHaus, a technology-focused arm of the Haus of Gaga creative team, and the album will arrive on November 11. Starting September 1, fans will be able to pre-order the new musical product by the diva, and purchase a single from the album on August 19.
“Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition,” the post adds

The album itself reflects Gaga’s creative journey through the worlds of various artists. It will musically describe how her creative perception was influenced by collaborations with other creative individuals. On November 10, Lady Gaga will also host artRAVE, an exhibit of the Haus of Gaga projects and creative tie-ups with a selection of legendary modern art figures including conceptual sculptor Jeff Koons, performance artist Marina Abramovic, fashion photographers Inez&Vindooh as well as playwright/choreographer/painter Robert Wilson.The details of the artistic event are under lock and key.
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