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The art market is being transformed by the Internet

The art market is being transformed by the Internet. But how much is the digital revolution actually translating into more online purchases?
In 2013, global online art sales reached $1.57 billion, according to a report published last month by the London-based insurer Hiscox. The figure sounds impressive enough, until it’s compared with the 47.4 billion euros, or about $66 billion, of total sales generated by the world’s auction houses and dealers during the same period, according to the European Fine Art Foundation.

Online sales, where works are both viewed and purchased through the same website, represent 2.4 percent of the art market. 
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